If only it were that easy. Science has delivered plenty of breakthrough treatments to battle early signs of aging, such as wrinkles and brown spots. But keeping skin firm and toned is a whole different challenge. "Most women love the way their faces look when they're 30, because they've lost a bit of roundness and have a little more contouring," says Los Angeles dermatologist Karyn Grossman, MD. "Then comes the tricky part—how to keep it all from going south."
Prevention
The most important step in preventing aging is to stimulate your genes to keep making collagen and slow its breakdown. Collagen starts to deteriorate in your 30s, along with elastin—the fibers that give young skin its resilience and bounce. At the same time, the support structures of the face, including muscles and bone, begin to atrophy ever so slowly. Certain areas lose their plumpness faster than others. "The reason we sag is in large part due to a loss of volume," says New York City dermatologist Heidi Waldorf, MD.
To counteract these effects without surgery, dermatologists offer a whole new bag of tricks. Yet there are plenty of easy and effective things you can do at home to defy gravity, at a fraction of the cost.
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